In and Out of Consciousness: Greatest Hits 1990–2010

In and Out of Consciousness: Greatest Hits 1990–2010
Greatest hits album by
Released8 October 2010 (2010-10-08)
Recorded1993 – June 2010
LabelVirgin
ProducerRobbie Williams, Trevor Horn, Guy Chambers, Steve Power, Pet Shop Boys, Mark Ronson, Soul Mekanik, Gary Barlow, Stephen Duffy, Stephen Hague
Robbie Williams chronology
Reality Killed the Video Star
(2009)
In and Out of Consciousness: Greatest Hits 1990–2010
(2010)
Take the Crown
(2012)
Singles from In and Out of Consciousness: Greatest Hits 1990–2010
  1. "Shame"
    Released: 27 August 2010

In and Out of Consciousness: Greatest Hits 1990–2010 is the second greatest hits compilation album by the English singer-songwriter Robbie Williams, after his first greatest hits compilation, Greatest Hits, which was released in 2004. The album, which features 39 songs, was released in October 2010 and is his last album under his recording contract with EMI. The lead single of the album is "Shame", co-written by and featuring fellow Take That member Gary Barlow. The song is their first collaboration in 15 years since Williams left Take That in 1995.

The album debuted at number one on the UK Albums Chart, making it Williams' ninth album to debut at number one and his first since Rudebox released in 2006. It has been certified Platinum, selling over 41,000 copies on its first day of release and 120,000 copies during its first week, making the album the second-fastest selling of the year in the UK. The album topped the charts in Austria and Germany, and charted within the top five of the charts in Ireland, Italy, the Netherlands, Portugal, Spain and Switzerland.

Background information and production

Speaking about the album and working with Barlow again, Williams said: "It’s incredible to listen to the album and realise that it’s already been 20 years of making music and playing gigs. And the great thing about the album is that it’s not only a celebration of my past but also a bridge to the future. The fact that part of the future includes a name from my past makes it all the more poignant for me".

Beside the lead single, "Shame", the album also features a new track called "Heart and I" co-written with Barlow. The track listing and cover art of the album were revealed on 13 July 2010 on Williams' official website. The image for the cover was captured by photographer Julian Broad, who also worked with Williams for the Reality Killed the Video Star album cover. The cover was shot in May 2010 in Malibu, California.

Promotion

Williams and Barlow performed "Shame" on 12 September 2010 at the Help for Heroes held at the Twickenham Stadium. They also performed the single on Strictly Come Dancing on 2 October 2010. On 8 October 2010 they gave an interview and performed on Paul O'Grady Live. On 7 October 2010 Barlow and Williams performed "Shame" and "Shine" on the BBC Radio 1 Live Lounge. On the release date of the album in the UK, Williams gave an interview on Daybreak as well as performing "Feel" and "Shame".

Singles

The only single to be released is "Shame", a duet co-written with fellow Take That member Gary Barlow. The video and the song premiered on 26 August 2010. Directed by Vaughan Arnell, the video is a spoof of the film Brokeback Mountain. Tim Jonze from The Guardian has said that the song is "a gentle country ballad that tells the story of the pair patching up the relationship that was damaged after Williams left Take That in 1995." It debuted at number two on the UK Singles Chart, making the song Williams' 28th top ten entry on the chart. "Shame" has also charted within the top 10 and top 20 in Denmark, Italy, Germany, Belgium, Ireland and the Netherlands. Yahoo! Music has ranked the video for "Shame" as the 14th best video of 2010.

The compilation does not include "United", a single released by Williams in 2000 as part of Pepsi's "Ask for More" advertising campaign, and three singles only released in certain territories: "Win Some Lose Some", "Better Man" and "Bongo Bong and Je Ne T'aime Plus".

Critical reception

Professional ratings
Review scores
SourceRating
AllMusic
BBC Music(favorable)
USA Today
Yahoo! Music UK(7/10)

John Bush from AllMusic gave the album four stars out of five. He said that even in its most basic edition, the album presents "no less than 39 examples of what made Robbie Williams a fascinating millennial superstar". He described Williams as "ambitious and self-deprecating, sensitive and boorish, dynamic and introverted" and that the album "presents a much richer picture of Williams' discography". Bush concluded his review by saying that "In and Out of Consciousness certainly offers a full portrait of Robbie Williams, the greatest pop star of the '90s and 2000s that few people appeared to respect but everyone enjoyed."

Sean Egan from BBC Music said that "Many of the songs are amongst the strongest chart hits of the new millennium, especially Williams’ collaborations with Guy Chambers". Egan said that "The sequencing is bizarre but has its own kind of logic, working backwards chronologically" and as "the familiar tunes go by, one is struck by the fact that Williams is both underrated [...] and overrated." He also stated that had Williams "not been sacked by Take That, he would never have been motivated to prove himself with edgy, knowing music light years beyond the boyband." Egan concluded his review by saying that "If this compilation is closing a chapter, the jury is still out on whether the next one is going to be a gripper."

Track listing

In and Out of Consciousness: Greatest Hits 1990–2010 is available in several formats: a two CD standard edition, a three CD deluxe edition with rarities and B-sides, a DVD edition which includes the music videos of the standard edition and an "ultimate edition" which includes all three CDs, the two DVDs and a bonus third DVD with a live recording of Williams' concert at the Velodrom, Berlin in 2005.

CD 1
No.TitleWriter(s)AlbumLength
1."Shame" (with Gary Barlow)Robbie Williams, Gary BarlowPreviously unreleased3:59
2."Heart and I"Williams, BarlowPreviously unreleased4:41
3."Morning Sun"Williams, Danny Spencer, Kelvin Andrews, Richard Scott, Scott Ralph, Don BlackReality Killed the Video Star4:06
4."You Know Me"Williams, Spencer, Andrews, Françoise HardyReality Killed the Video Star4:20
5."Bodies" (radio edit)Williams, Craig Russo, Brandon ChristyReality Killed the Video Star4:02
6."She's Madonna" (with Pet Shop Boys) (radio edit)Williams, Neil Tennant, Chris LoweRudebox4:00
7."Lovelight"Lewis TaylorRudebox4:02
8."Rudebox" (radio edit)Williams, Andrews, Spencer, Bill Laswell, Carl Aiken, William Collins, Sly Dunbar, Robbie ShakespeareRudebox3:47
9."Sin Sin Sin" (radio edit)Williams, Stephen Duffy, Chris HeathIntensive Care4:03
10."Advertising Space"Williams, DuffyIntensive Care4:38
11."Make Me Pure" (radio edit)Williams, Duffy, HeathIntensive Care3:48
12."Tripping" (radio edit)Williams, DuffyIntensive Care4:03
13."Misunderstood"Williams, DuffyGreatest Hits3:59
14."Radio"Williams, DuffyGreatest Hits3:51
15."Sexed Up" (radio edit)Williams, Guy ChambersEscapology4:10
16."Something Beautiful" (radio edit)Williams, ChambersEscapology4:01
17."Come Undone" (radio edit)Williams, Boots Ottestad, Ashley Hamilton, Daniel PierreEscapology3:54
18."Feel" (radio edit)Williams, ChambersEscapology3:41
19."Mr. Bojangles"Jerry Jeff WalkerSwing When You're Winning3:18
CD 2
No.TitleWriter(s)AlbumLength
1."I Will Talk and Hollywood Will Listen"Williams, ChambersSwing When You're Winning3:14
2."Somethin' Stupid" (with Nicole Kidman)Carson ParksSwing When You're Winning2:50
3."The Road to Mandalay" (radio edit)Williams, ChambersSing When You're Winning3:18
4."Eternity"Williams, ChambersSingle release5:00
5."Let Love Be Your Energy" (radio mix)Williams, ChambersSing When You're Winning4:04
6."Supreme"Williams, Chambers, Freddie Perren, Dino FekarisSing When You're Winning4:15
7."Kids" (with Kylie Minogue) (radio edit)Williams, ChambersSing When You're Winning and Light Years4:19
8."Rock DJ"Williams, Chambers, Andrews, Nelson Pigford, Ekundayo ParisSing When You're Winning4:17
9."It's Only Us"Williams, ChambersI've Been Expecting You
(2002 re-release)
2:51
10."She's the One"Karl WallingerI've Been Expecting You4:19
11."Strong" (radio edit)Williams, ChambersI've Been Expecting You4:19
12."No Regrets" (radio edit)Williams, ChambersI've Been Expecting You4:44
13."Millennium" (radio edit)Williams, Chambers, Leslie Bricusse, John BarryI've Been Expecting You3:45
14."Let Me Entertain You"Williams, ChambersLife Thru a Lens4:22
15."Angels"Williams, ChambersLife Thru a Lens4:27
16."South of the Border"Williams, ChambersLife Thru a Lens3:54
17."Lazy Days"Williams, ChambersLife Thru a Lens3:54
18."Old Before I Die"Williams, Eric Bazilian, Desmond ChildLife Thru a Lens3:53
19."Freedom"George MichaelSingle release4:18
20."Everything Changes" (with Take That)Barlow, Mike Ward, Eliot Kennedy, Cary BaylisEverything Changes3:33
CD 3: B-sides and rarities (Deluxe and Ultimate edition only)
No.TitleWriter(s)AlbumLength
1."Often"Gary NuttallB-side of "Kids"2:47
2."Karaoke Star"Williams, ChambersB-side of "Kids"4:07
3."Toxic"Williams, ChambersB-side of "Eternity/The Road to Mandalay"3:48
4."My Culture" (with 1 Giant Leap & Maxi Jazz)Williams, Maxi Jazz, Jamie Catto, Duncan Bridgeman, Nigel ButlerAppeared as a featured artist on 1 Giant Leap's self-titled debut album5:38
5."Nobody Someday"Williams, ChambersB-side of "Feel"2:53
6."Get a Little High"Williams, OttestadB-side of "Sexed Up"3:54
7."One Fine Day"WilliamsB-side of "Come Undone"3:35
8."Coffee, Tea and Sympathy"Williams, Billy Morrison, Glen BallardB-side of "Something Beautiful"4:35
9."Do Me Now"Williams, Ottestad, MorrisonB-side of "Misunderstood"3:17
10."The Postcard"DuffyB-side of "Misunderstood"3:11
11."Meet the Stars"Williams, DuffyB-side of "Tripping"4:27
12."Don't Stop Talking"Williams, DuffyDigital single release4:46
13."Don't Say No"Williams, DuffyB-side of "Advertising Space"4:24
14."Lonestar Rising"Williams, Andrews, SpencerB-side of "Rudebox"3:52
15."Lola"Ray DaviesRecorded for the celebration of the 40th birthday of BBC Radio 1 in 20074:11
16."The Only One I Know"John Baker, Martin Blunt, Jon Brookes, Tim Burgess, Rob CollinsAppeared as a featured artist on the track on Mark Ronson's album Version3:57
17."Elastik"Andrews, Scott, SpencerB-side of "Morning Sun"4:36
18."Long Walk Home"Martin PagePreviously unreleased5:12
19."Dogs & Birds" (Digital download only bonus track)Kelvin Andrews, Daniel Spencer, Richard ScottPreviously unreleased4:07
20."Email From a Vampire" (Digital download only bonus track)Williams, Spencer, AndrewsPreviously unreleased3:21
DVD 1
No.TitleDirector(s)Length
1."Shame" (with Gary Barlow)Vaughan Arnell3:51
2."Morning Sun"Vaughan Arnell3:46
3."You Know Me"Vaughan Arnell4:22
4."Bodies"Vaughan Arnell4:02
5."She's Madonna" (with Pet Shop Boys)Johan Renck5:42
6."Lovelight"Jake Nava4:00
7."Rudebox"Seb Janiak3:46
8."Sin Sin Sin"Vaughan Arnell4:38
9."Advertising Space"David LaChapelle4:38
10."Make Me Pure"Russell Thomas3:54
11."Tripping"Johan Renck4:13
12."Misunderstood"Julian Gibbs5:22
13."Radio"Vaughan Arnell3:49
14."Sexed Up"Jonas Åkerlund4:08
15."Something Beautiful"James Tonkin5:32
16."Come Undone"Jonas Åkerlund4:34
17."Feel"Vaughan Arnell4:21
18."Mr. Bojangles"Hamish Hamilton3:35
DVD 2
No.TitleDirector(s)Length
1."I Will Talk and Hollywood Will Listen"Hamish Hamilton3:32
2."Somethin' Stupid" (with Nicole Kidman)Vaughan Arnell3:09
3."The Road to Mandalay"Vaughan Arnell4:08
4."Eternity"Vaughan Arnell4:33
5."Let Love Be Your Energy"Olly Reid4:06
6."Supreme"Vaughan Arnell4:23
7."Kids" (with Kylie Minogue)Simon Hilton4:46
8."Rock DJ"Vaughan Arnell4:14
9."It's Only Us"Simon Hilton3:10
10."She's the One"Dom and Nic5:05
11."Strong"Simon Hilton4:37
12."No Regrets"Pedro Romhanyi5:11
13."Millennium"Vaughan Arnell3:37
14."Let Me Entertain You"Vaughan Arnell3:58
15."Angels"Vaughan Arnell3:56
16."South of the Border"Thomas Q Napper3:41
17."Lazy Days"Thomas Q Napper3:52
18."Old Before I Die"David Mould3:47
19."Freedom"Hammer & Tongs4:20
20."Everything Changes" (with Take That)Gregg Masuak3:36
DVD 3 (Ultimate edition only) Live at the Velodrom, Berlin in 2005
No.TitleLength
1."Ghosts" 
2."Feel" 
3."A Place to Crash" 
4."Supreme" 
5."The Trouble With Me" 
6."Advertising Space" 
7."Spread Your Wings" 
8."Angels" 
9."Millennium" 
10."Come Undone" 
11."Sin Sin Sin" 
12."Tripping" 
13."No Regrets" 
14."Rock DJ" 
15."Make Me Pure" 

Personnel

Credits for In and Out of Consciousness: Greatest Hits 1990–2010 adapted from Allmusic.

Commercial performance

Release history

Region Date Label Format
Germany 8 October 2010 Virgin Records CD, CD + DVD
Digital download
Australia
Austria
Switzerland
United Kingdom 11 October 2010
France
Mexico EMI Music
United States 12 October 2010 Astralwerks
Canada
Brazil 13 October 2010 EMI Music

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