Star Maa
Country | India |
---|---|
Broadcast area | International |
Network | Star India |
Headquarters | Hyderabad, Telangana, India |
Programming | |
Language(s) | Telugu |
Picture format | 1080i HDTV (downscaled to letterboxed 576i for the SDTV feed) |
Ownership | |
Owner | The Walt Disney Company India |
Sister channels | Star India channels |
History | |
Launched | 2002 |
Former names | Maa TV (2002 - 2017) |
Links | |
Website | Star Maa on Disney+ Hotstar |
Availability | |
Streaming media | |
Disney+ Hotstar | (India) |
Star Maa, formerly Maa TV, is an Indian Telugu-language general entertainment pay television channel based in Andhra Pradesh and Telangana. In 2015, Star India acquired broadcast business of Maa Television Pvt. Ltd and In 2017, Maa TV was rebranded as Star Maa. Star Maa is owned by Star India Wholly owned by The Walt Disney Company India. The channel telecasts Telugu language programmes such as drama, reality shows and Telugu films.
History
MAA Television Network was founded in 2001 as a corporate entity, while its main TV channel, MAA TV was launched in 2002. The company's second channel, MAA Music, was launched in 2008.
Nimmagadda Prasad along with Telugu film industry stars Chiranjeevi, Nagarjuna and Allu Aravind became promoters by purchasing stake from Murali Krishnam Raju.
In February 2015, Star India acquired broadcast business of MAA Television Network for ₹2,500 crore (US$330 million) with company along with remaining promoters. On 13 February 2017, Maa TV was rebranded as Star Maa with a new logo before the start of the fourth season of Meelo Evaru Koteeswarudu. In June 2017, Maa Movies, Maa Music and Maa Gold were rebranded into Star Maa Movies, Star Maa Music & Star Maa Gold On 6 September 2020, Star Maa introduced a new logo during the Bigg Boss season 4 Grand Launch.
Programming
Award functions
CineMAA Awards
Maa TV presents the CineMAA Awards to Tollywood personalities every year. The trophy was designed by Neil Foley Designs.
Star Maa Parivaar Awards
Awards from the Television Serials were started presenting from 2017 onwards with this name, every year best serials were nominated and present awards to them
Channels
Channel | Opening | Category | SD/HD Availability | Notes |
---|---|---|---|---|
Star Maa | 2002 | General Entertainment | SD+HD | Most watched Telugu channel in Telugu States |
Star Maa Movies | 2011 | Movies | ||
Star Maa Gold | 2013 | SD | Formally known as Maa Junior | |
Star Maa Music | 2011 | Music |
Logos
Reception
The channel is one of the most watched top five Telugu GECs. As in 2010, it remained the third most watched Telugu GEC. Since 2017, the viewership of the channel started to have a great jump and it consistently became the most watched Telugu GEC after the launch of Bigg Boss Telugu with a record viewership and GRPs not garnered by any Telugu GEC. In week 26 while it had 529 GRPs in week 28, it jumped to 828. While as in week 28, it was at third position, in week 29, it became the most watched Telugu GEC. In week 34 of 2018, it became the third most watched Indian Television channel with 936 GRPs. In week 30 of 2019, it garnered its highest GRP of 1108 being third most watched Indian channel. In week 33, it maintained its top position with 1068 GRPs.
Non Relative channels
- Star Sports 1 Telugu
- Star Movies(Audio feed)