Star Maa

Star Maa
StarMaaLogo.jpg
CountryIndia
Broadcast areaInternational
NetworkStar India
HeadquartersHyderabad, Telangana, India
Programming
Language(s)Telugu
Picture format1080i HDTV
(downscaled to letterboxed 576i for the SDTV feed)
Ownership
OwnerThe Walt Disney Company India
Sister channelsStar India channels
History
Launched2002; 20 years ago (2002)
Former namesMaa TV (2002 - 2017)
Links
WebsiteStar Maa on Disney+ Hotstar
Availability
Streaming media
Disney+ Hotstar(India)

Star Maa, formerly Maa TV, is an Indian Telugu-language general entertainment pay television channel based in Andhra Pradesh and Telangana. In 2015, Star India acquired broadcast business of Maa Television Pvt. Ltd and In 2017, Maa TV was rebranded as Star Maa. Star Maa is owned by Star India Wholly owned by The Walt Disney Company India. The channel telecasts Telugu language programmes such as drama, reality shows and Telugu films.

History

MAA Television Network was founded in 2001 as a corporate entity, while its main TV channel, MAA TV was launched in 2002. The company's second channel, MAA Music, was launched in 2008.

Nimmagadda Prasad along with Telugu film industry stars Chiranjeevi, Nagarjuna and Allu Aravind became promoters by purchasing stake from Murali Krishnam Raju.

In February 2015, Star India acquired broadcast business of MAA Television Network for 2,500 crore (US$330 million) with company along with remaining promoters. On 13 February 2017, Maa TV was rebranded as Star Maa with a new logo before the start of the fourth season of Meelo Evaru Koteeswarudu. In June 2017, Maa Movies, Maa Music and Maa Gold were rebranded into Star Maa Movies, Star Maa Music & Star Maa Gold On 6 September 2020, Star Maa introduced a new logo during the Bigg Boss season 4 Grand Launch.

Programming

Award functions

CineMAA Awards

Maa TV presents the CineMAA Awards to Tollywood personalities every year. The trophy was designed by Neil Foley Designs.

Star Maa Parivaar Awards

Awards from the Television Serials were started presenting from 2017 onwards with this name, every year best serials were nominated and present awards to them

Channels

Channel Opening Category SD/HD Availability Notes
Star Maa 2002 General Entertainment SD+HD Most watched Telugu channel in Telugu States
Star Maa Movies 2011 Movies
Star Maa Gold 2013 SD Formally known as Maa Junior
Star Maa Music 2011 Music

Logos

MAA TV Channels
Star MAA TV Network Channels
Star MAA TV logo
MAA TV Logo 2002 - 2008
Star MAA TV logo
Maa TV Logo 2008 - 2017
MAA TV logo
Star Maa TV Logo 2017 - 2020
MAA TV logo
New logo of Star MAA TV 2020.

Reception

The channel is one of the most watched top five Telugu GECs. As in 2010, it remained the third most watched Telugu GEC. Since 2017, the viewership of the channel started to have a great jump and it consistently became the most watched Telugu GEC after the launch of Bigg Boss Telugu with a record viewership and GRPs not garnered by any Telugu GEC. In week 26 while it had 529 GRPs in week 28, it jumped to 828. While as in week 28, it was at third position, in week 29, it became the most watched Telugu GEC. In week 34 of 2018, it became the third most watched Indian Television channel with 936 GRPs. In week 30 of 2019, it garnered its highest GRP of 1108 being third most watched Indian channel. In week 33, it maintained its top position with 1068 GRPs.

Non Relative channels


This page was last updated at 2022-03-20 12:57 UTC. Update now. View original page.

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